Our Team
Barton LaFon • President
Bart La Fon has worked in the commercial real estate industry for over 40 years and has been involved in hundreds of transactions since 1974. Prior to founding Crossroads Real Estate, Inc., Bart was a partner in Americor, Inc, a commercial real estate development company, where they developed shopping centers such as Crossroads Towner Center in Surprise, Arizona, Campana Square in Sun City, Arizona, the rehabilitation of 27th Avenue and Bethany Home Road shopping center, and many others. Prior to that, he was Assistant Manager, Commercial Leasing and Land Sales Department for the Del Webb Development Co. in Sun City, Arizona for 10 years, where he oversaw the development and leasing of the retail shopping centers in Sun City.
With experience in commercial property management, leasing, investment sales, and development, Bart is highly regarded throughout the commercial real estate community.
Born in Oregon, Bart attended Arizona State University in Tempe, Arizona, where he received his B.S. in Business, and has been a Phoenix resident since 1974.
Jasen LaFon • Executive Vice President
Jasen has been serving clients in the commercial real estate business since 2004 completing, on average, 40 transactions annually. Jasen has successfully represented national, regional, and local property owners seeking an aggressive, knowledgeable professional for advice how to re-position value-add and distressed assets for leasing, acquisition and disposition. Jasen is well versed in providing proven methods to eliminate vacancies that other professionals have been unable to do. Jasen has been tapped for the leasing assignments of numerous Power, Grocery anchored Neighborhood centers as well single tenant, free standing properties for Landlords in the Valley, California, New Mexico and Utah.
Experience: 2004 – Present: Crossroads Real Estate | Executive Vice PresidentProfessional Affiliations: ICSC